Marketing Design And Operations Essay Example | Topics and Well Written Essays - 2000 words

Marketing Design And Operations - prove ExampleA right mix of marketing strategies is important to be implied for attaining victorful results. One of the most important reasons for this addition is the rapid rise in the invention of new technology and its growing splendour in all walks of life. The 4 Ps are four marketing activities, namely Product, Price, Place, and Promotion. A right mix of these helps a company satisfy customers and achieve objectives. Originally there were 12 elements that had been deemed undeniable parts of a marketing mix. They were then divided into two categories things being offered (the product, services, packaging, brand name and the price), secondly were tools. In 1965 these twelve were grouped in such a way as to form 4 categories instead of twelve. They are considered as a key to a marketing managers success in keeping the customers happy. In 1980 two authors tried to fit the marketing mix to the services celestial sphere by adding three more Ps people, process, and physical evidence. Similarly, Kotler suggested the addition of political power along with everyday opinion. This way the mix has been changed and amended to tailor to the needs of the sector, the opinion of the marketing expert or a change in the social structure of the market.3. Purpose of a strategic marketing planning and problems arising with its unretentive implementationThe main purpose of a strategic marketing plan is to streamline all the various marketing activities into a well devised and proper plan of action.