Application and development of relevant business management knowledge Essay

Application and development of relevant business management knowledge - Essay ExampleHere the end point Market refers to the customer base. In recent days, the entire world has become a marketplace and the entire population of the world has turned into customers, thanks to technology. plain a few decades back it used to be a complex job to sell clothing and accessories in a foreign country. Today the emanation of technology has made it possible to bring the customers across the world at the virtual shop where they are in allowed to browse, select, try and make payments without being physically reconcile at the store. This technological advancement has in turn fuelled the amount of rivalry among signs and the process of innovation has been continuously adapted by every firm in order to draw the customers. A countrys economy is highly stimulated by the production and consumption cycle on one hand. On the other hand the cycle of production and consumption is totally dependent on t he demand of the customers and the supply of goods by the marketer according to those demands. Therefore it is the identify objective of every business to satisfy its customers and supply them with the demanded products and services. In case a business fails to provide the necessary goods and services to its customers, the customer base shifts to the reliever market thus making the business lose its market share which proves to be a devastating outcome for the firm. Therefore each and every firm tries hard to retain their existing customer base because it is believed that a satisfied customer is equal to an advertisement for the company and retaining the existing customer is more paying than replacing them with the new ones. (Hawkins 2010). It is however a difficult task to understand what exactly satisfies a customer (Customer is KING 2010). Some might get attracted towards a cheaper determine while some other might feel that cheaper price resembles cheaper quality. As a result it becomes difficult for the firm to assess the customers scene and fix the price accordingly because every customer has different necessarily. Thus it is necessary for the firms to study the market within which it sells its products and to divide the market according to the needs and preference of the customers (Bazerman 2001). The theme of the thesis deals with the topic What role does geographical location and brand play in influencing consumers behavior? Further the research involves acknowledgement of the consumer behavior of China, their perception towards Country of Origin and their purchase pattern towards the famous furniture manufacturer, IKEA. For proceeding with the given topic we need to discuss in exposit the various aspects of consumer behavior. Consumer Behavior symbolizes the sum total of the buyers choice with respect to the possession, utilization and nature of products, activities, services, ideas, people, experiences, and by decision-making units (Hoyer & Ma cInnis 2008). Consumer Behavior is a domain that covers all the aspects of buying, be it a tangible product or an intangible service. It is a dynamic, complex, multi facet process and the marketer makes all the