Analyzing the Consumer Market Essay Example | Topics and Well Written Essays - 500 words

Analyzing the Consumer Market - Essay Example The Kindle3 is subject to various norms of assessment for the very factor of product specification. The third generation version of e-book readers deserves high level of attention while ascertaining the scope of the launch stations. The Kindle3 will be a hot cake among high-tech consumers who have the habitual addiction to a ‘touch and go’ concern about every new device (Kindle Ready). The product is meant for earnest book lovers who happen to belong to the majority of young travelers. The company has to focus on the cultural conditions of the launch station, because, a negative propaganda of the product in one market influences the growth of the sales rate as a whole. Social factors like the universality of similar product, has a direct impact on the promotional achievement of the product. It is more likely that a product approved by one person to be promoted by him around his circle. Personally, this product is a great gift to many people who would need to spend longer time at internet center for research based readings. The Kindle3 offers confidence to youngsters as it assists them in community learning program through the chat rooms of 3G’s supplementation. It works then on the principle, â€Å"No distance is far enough’ – this enables the user’s ability to have a large quantity of informative storage acquired through collective learning. Psychological factors are also enterprising for the buyers; as some buyers are of the economical nature, they make rational assessment of the amount money should be spent against the level of satisfaction obtained while purchasing the product. Another indicator for the success of the product is the basic tendency of people to maintain show-offs – when one person enjoys the possession of The Kendle3 as the insignia of his prestige, other potential buyers select the similar path to acquire co mpetency in