Answer 2 Q only Essay Example | Topics and Well Written Essays - 500 words

Answer 2 Q only - Essay Example They are no longer adequate in advancing the brand. It has to be remembered that in an effective IMC unites the organization’s marketing effort to be able to have a clear and coherent message about the company and its products that is represented by its brand. TV, Radio, Bill-Board or Newsprint and Sales Promotion as marketing medium while effective in creating and reinforcing a brand, is no longer as potent as it used to be. Consumers are getting sophisticated and are now highly diversified that traditional media no longer suffices in delivering brand. New mediums such as web presence should be included in creating a brand in modern marketing keep the marketing effort of a company relevant and updated. Web presence does not only reaches the most number of people at the least cost but is also effective in creating an identity of the product through its various features. It adds value to the brand not just be efficiently delivering brand information to the market but also by delivering the right message to the market crucial in creating a brand. It can also consolidate the marketing efforts of Nestle such as in its website www.nestle.com where its web presence was able to consolidate its presence around the world giving the market a clearer picture of the brand and its reach. Q3. Find a celebrity who is currently appearing in an advertisement for a particular company and/or its brand, and then use McCrackens Meaning Transfer Model shown in Figure 6-4 to analyze the use of this individual as an endorser/spokesperson for the company and/or brand. How valuable is McCrackens model to the field of celebrity endorsement? The classic example of a celebrity who is currently appearing in an advertisement for a particular company and/or its brand that uses McCrackens Meaning Transfer Model is Manny Pacquiao, the 8 Division World Champion in Boxing. His magnificent rose from